Three things about audience to keep in mind while writing a post

Well… There are millions of things to keep in mind while writing a blog-post; I am just listing three items because these are the critical ones that stay in my mind constantly regardless of what type of post I am writing. There are hundreds of types of articles in the blog-world, for instance, travel stories, recipes, fashion items, information posts, stories from experience, life lessons, essays, so and so forth. The common denominator among all types is the audience. Therefore, keeping audience’s convenience and psychology in mind is important to make sure that there is a synergy between the audience and the writer.

I feel that, the followings are the most important aspects that we (I and Dear Wife) generally keep in mind when we write a post.

Readers’ time is precious


We all, now-a-days, spend too much time on emails, phones, and social media. People try to cut-down time-consuming activities that are not directly relevant to their work or not important for their lifestyle. Everyone tries to save time. It makes perfect sense — the more time I will be able to save the more time I will be able to give to my family. Therefore, a long and tedious writing might drive away the audience unless the content is super unique. The summary is, readers’ time is precious.

Not to overload the reader with a lot of information


Processing too much information is time-consuming and creates a cognitive pressure in reader’s mind. From content-provider’s perspective, providing information is a competition in this modern age of Internet. My feeling is that whatever information a reader tries to collect, those pieces should be clearly stated in an uncluttered and simple to see fashion. I have a tendency to collect information from a post by glancing over it quickly. I guess, many of our readers do that too. In Computer Visualization, there is a phrase — Overview first, zoom and filter, then details-on-demand. 🙂 I think, an overview first and details-on-demand strategy for blog webpages is a great way of presenting the content of an article, especially to make sure that the information provided does not overwhelm a reader.

We are not graphics designers and we do not have the expertise to make interactive visualizations. We simply try to itemize the paragraphs with headlines so that the purpose of a paragraph becomes clear from the headline. Sometimes, we use gradient-based colored backgrounds to separate different items. We do not know how easy these items make the reading though.

Accepting differences and respecting opinions


Difference in opinion is the beauty of the blogging world. One thing we always keep in mind that our words must not hurt anyone. It must be made clear in our writing that what we say is not the only opinion in the world. It is easy to hurt people with opinionated topics and comments, and make our world a fragile one full of mistrust and misunderstanding. We do not want to disrespect anyone knowingly or unknowingly. We like to keep our world open to accepting differences. The wonderful culture, religion, and beliefs of all people of all nations, tribes, and ethnicity are equally respectable.

Concluding remarks: These are just some of the crucial items I keep in mind when I write a post. Not that I can always do something to address all the items. I am pretty sure every blogger has her/his own philosophy. Please do not hesitate to share what items you keep in mind when you write a post, or what would you expect from a blogger when you read post.

Settle in El Paso team



Comments

31 thoughts on “Three things about audience to keep in mind while writing a post

  1. Great points — and I’m working on Number One. I frequently want to pack too much into a post. But I love what’ you’re saying. Thanks for the gradient blocks, too. Nice touch!
    1. 😂 Glad to know that you liked it. Your posts are all awesome, easy to read, and rich with beautiful photos. It is always a pleasure visiting your blog. Thanks for stopping by!
  2. Very good suggestions! I have found that if I have a lot of information to get into the post I will break it up into two separate posts and give each a slightly different slant. Thanks for posting this it is really helpful.
    1. Separating into multiple posts is an excellent idea! I will use multiple posts too for some broad topics. Thanks for providing this neat suggestion, visiting, and commenting. Have a wonderful afternoon.
  3. Sometimes I have lots more words, but knowing that attention span is short I try to keep them to a minimum. If the subject demands more, then other posts follow as you suggest.
  4. One could argue that the type of reader one wants to attract will dictate the type and from of the content. If the author wants a vacuous and easily distracted readership then the advice and information load etc is pertinent. However, if one is seeking to attract a more patience and thinking readership then details will matter.

    I hate super short post lacking in substance. I prefer well thought out post with detail and insight even if that means I spend an hour reading the post.

    1. I most certainly agree with you. It depends on the type of the topic and the audience. I am not advocating short posts, rather I am advocating informative posts with clear organization. Imagine a book without any table of content, chapters, and sections — it will be hard to read. My blog type is such that I write on many topics that might not be of interest to all. My audience is not targeted. Some readers may read the whole post, some may go over the outlines because the topic is not relevant to their current interest. Some may feel that the topic would be interesting for someone else; therefore they share it with someone else. For example, our posts related to child development, childbirth, or financial planning might not be of interest to a reader but she/he might forward it to someone near who are seeking such information.

      I totally agree that super-short posts without substance will not have much impact unless it is a photo-post or a quote-post (or something like that).

      I also enjoy reading well-organized posts with details. I just wish my long-posts were more organized so that readers could easily follow.

      Thank you so much for visiting our blog and writing a thoughtful comment. Have a wonderful weekend ahead.

      1. I am happy we have common ground. I do a fair amount of technical writing — it’s part of the job but not the job — and I have had one boss complain that the writing was at too high a level. I was writing for a 12th grade/college educated audience and he wanted writing more suited for the eighth grade. I asked him a simple question which put the question to rest. “How many eighth graders did the company hire last year?”.

        I also don’t target a specific audience but my writing just tends toward information density and brevity.

        FWIW, I think you should write the way you write and your audience will find you. Keep doing what you are doing.

        1. Thank you for your detailed comments. I like your statement “… you should write the way you write and your audience will find you. Keep doing what you are doing.” Have a wonderful weekend.
  5. I think if a post becomes too long, it is an opportunity to split it and make more posts out of one subject.
    Yes, I agree, our time is precious.
    1. Definitely, splitting to multiple posts is always a good idea for longer articles. That helps organizing the content as well. Thanks for visiting and commenting. Have a wonderful evening.
    1. I have noticed that as well; I guess, it is natural that people like clear directions. I am glad to know that you enjoyed reading this post. Have a wonderful weekend.
  6. The hardest part is finding a balance between what I really want to write and what a reader would like to read. Of course, interesting subject matter is different for different readers, which means I usually write more about what is close to my heart than providing useful information about topics like travel, house sitting or living on a budget. If only I had more time to write more blogs. Great post, by the way! 🙂
    1. That is so true that the hardest part is finding the balance. This is the beauty of the blogging world — people may write what is close to the heart, or they may choose to seek that balance. Great comment. Thanks a lot for visiting and commenting. Have a wonderful evening.

Leave a Reply

Your email address will not be published. Required fields are marked *

CommentLuv badge

G+ Comments

Facebook Comments